Rains is a lifestyle-driven fashion brand making waterproof apparel, bags, and accessories. Influenced by its Scandinavian heritage, Rains designs considered wet-weather essentials based on an ambition to never compromise on functionality nor style.
Having Rains as my customer since its establishment in 2012 followed by a permanent employment for four years in 2015, the list of deliverables goes on and on. Besides designing the original brand identity in 2012, I was responsible for implementing the brand design throughout numerous touchpoints together with the creative team that runs it today. From entering new markets, introducing new product categories to creating retail concepts, digital initiatives, and e-commerce platforms, I had the pleasure of playing a central creative role in the rapid expansion of the Rains lifestyle brand. Seeing how the brand continues to grow, based on its creative foundation, makes me proud.
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